I've been a client here for many years, as have both of my now adult children, although one has moved away now. IMHO, Aspen is the best eyewear store in Boulder. You don't have to take my word for it, just read the reviews here, and also know that they have won more awards for their service than any other eyewear store around.
Some other reviewers claim Aspen is very expensive, but I've found there are always choices that are less so too. I tend to pick about 10 frames I like, try them all on, and usually end up with very reasonably priced ones that hold up for several years, are fashionable, and look great on me. They have even worked with me on using some of my old frames if they can. Also, they have repaired frames I didn't even buy from them, for free too.
Other shops in town don't have nearly as many frames to choose from. The big chains usually don't have anything I like, or any that work for my face shape, and many of the chains have poor quality, cheap frames that won't last more than a year. Many others stores in town are just as expensive, or more. I tend to stay away from the chains though as I never seem to find anything I like, or get the quality and excellent service I get at Aspen.
I tried switching to some of the other shops around town over the past 23 years, but I always end up back at Aspen for their incredible frames selection, their first class optical department, and customer service.
I trust the optometrist here, more than any other I've seen - Michael Bollenbacher.
I decided my eyesight is worth the best I can afford, and they will work with me if y finances are hurting.
Dottie is super helpful and knowledgeable. We are very happy we went here for glasses and we'll be back in the future. Dr. Bollenbacher is great, too! Super friendly.